11 Facts About Lifestyle brand

Lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes.

An organisation achieves a lifestyle brand by evoking an emotional connection with its customers, creating a consumer desire to be affiliated with a particular group or brand.

Lifestyle brand marketing uses market research to segment target markets based on psychographics rather than demographics.

Consumers choose a Lifestyle brand that is acceptable to their self-image that they are trying to portray.

In order for a lifestyle brand to be successful and dominate market share it needs to enhance customers experiences and provide more than just a product.

Consumers are more willing and likely to purchase a Lifestyle brand that establishes itself as to value and satisfaction.

For example, Crossfit is a lifestyle brand which encompasses the idea of pushing yourself for your fitness.

Furthermore, the Lifestyle brand is communicated to consumers through using a designer who is associated with creating fashion-apparel products.

One key indication that a brand has become a lifestyle is when it successfully expands beyond its original product.

Nautica started out as a collection of 6 outerwear pieces but built itself into a global lifestyle brand by having collections for men, women, kids, home and accessories.

Company's status as a lifestyle brand isn't achieved by providing a wide range of products but by the benefit and symbolic value that the customer associates with the brand.