11 Facts About Longines


Compagnie des Montres Longines, Francillon S A, or simply Longines, is a Swiss luxury watchmaker based in Saint-Imier, Switzerland.

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Longines was founded in Saint-Imier in 1832 by Auguste Agassiz, a Swiss watchmaker and brother of biologist Louis Agassiz.

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In 1878, Longines developed its first chronograph movement, the 20H, a “mono-pusher” chronograph, in which all 3 chronograph functions were controlled via the crown.

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Longines counterfeits were not only directly stealing business and revenue from Francillon, but potentially damaging his company's reputation.

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In 1931, Longines collaborated with Charles Lindbergh to introduce the Hour Angle aviationwatch.

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In 1954, Longines introduced a timekeeping instrument called Longines Chronocinegines.

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In 2019, Longines licensed its name and branding to Marcolin for a collection of men's and women's optical frames and sunglasses.

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Longines began using the slogan "Elegance is an Attitude" in 1999.

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Longines Logo is the oldest registered trade mark still in use in its original form registered with the World Intellectual Property Organization.

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Since Longines developed its first chronograph movement in 1878, the brand has steadily built strong relationships with various sporting organizations, events and teams worldwide.

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Today, Longines is designated as official timekeeper, partner, and watch for competitions worldwide including:.

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