1. Louis Harris was an American opinion polling entrepreneur, journalist, and author.
11 Facts About Louis Harris
1. 2.
Louis Harris ran one of the best-known polling organizations of his time, Louis Harris and Associates, which conducted The Harris Poll.
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Louis Harris followed Elmo Roper and George Gallup in using and improving the art and the techniques of opinion polling.
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Louis Harris attended New Haven High School and the University of North Carolina at Chapel Hill, where he graduated in 1942.
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Louis Harris then joined the Navy, as World War II was underway.
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Louis Harris began working in the field of public opinion and marketing research in 1947, when he joined the Elmo Roper firm as Roper's assistant.
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In 1960 Harris became the first presidential pollster, working for the campaign of John F Kennedy, who was elected US President that year.
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George Gallup 8.
Louis Harris wrote columns that appeared in several print media, and then on television.
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Louis Harris wrote for Time Magazine from 1969 to 1972, and later gave his commentaries on CBS and ABC News.
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In February 2014, The Louis Harris Poll was acquired by Nielsen.
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Louis Harris died on December 17,2016, at his home in Key West, Florida.