30 Facts About LWT


From 1968 until 1992, when LWT's weekday counterpart was Thames Television, there was an on-screen handover to LWT on Friday nights.

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LWT is managed with Carlton Television as a single entity, although the name for the London Weekend licence on the Ofcom site is still "LWT".

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ATV, now the seven-day Midlands franchise holder after losing their London contract to LWT, refused to transmit any of their programmes in peak time; elsewhere, the powerful sales department at Thames Television, who provided London with a Monday to Friday service, took advantage of LWT's ratings crisis by adopting a "beggar thy neighbour" strategy, encouraging advertisers to use Thames during the week by heavily discounting their airtime.

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LWT continued to increase his stake further and, by the end of 1971, he possessed 39.

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LWT continued to show arts programming, mainly Aquarius and its successor The South Bank Show.

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LWT's fortunes improved, which helped increase profits, and more money was made available for new programming.

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In May 1976, LWT was reorganised to form a new company, LWT Limited which allowed the company to expand into a number of new ventures, including Hutchinson Publishing.

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LWT warned shareholders that heavy spending on programmes would continue to reduce chances of increased profits.

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LWT had developed a reputation in many fields, including co-ordination of the ITV network's sport productions and presentation.

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LWT started overhauling the schedules, to maximise audience numbers: his measures to achieve this included moving some niche shows back out of peak time, and putting Cilla Black under contract.

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LWT criticised how ITV companies were spending huge amounts of money on local programmes and post-watershed dramas, which left a funding gap for shows broadcast between the two periods, which did not help LWT as it only had a two-and-a-half-day franchise period.

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LWT postponed and shelved a number of other productions during the early 1980s, due to cost and frustration with other ITV companies' ideas for the weekend schedules.

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LWT finally found a solution in 1985, when an agreement was reached with TVS, which wished to expand its own output for the ITV network.

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The deal helped LWT to fill its schedules with appropriate, domestically-produced programming while not having to increase its budget, while TVS was able to get more of its programmes onto the ITV network slots.

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In 1990 LWT created the second ITV Sales company Laser Sales, to deal with its own and TVS's advertising operations.

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LWT threatened not to bid for its franchise again, as opposition to the new franchise bidding process gathered momentum.

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LWT denied it was trying to blackmail the government, but admitted the threat of some of the largest contractors packing their bags might make government think again.

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LWT tried to outstep the takeover bid with talks being held with Yorkshire Television and Scottish Television.

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On Friday 25 February 1994, LWT had succumbed to Granada's £770 million bid for the company.

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LWT logo has appeared at the end of its programmes until 31 October 2004.

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Fortunately, LWT only had to use Wembley until its new purpose-built studios were opened in 1972.

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On 1 September 1989, LWT adopted the first ITV generic look and retained it until 30 August 1992, with their three coloured stripes featuring in their segment of the corporate ITV logo.

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LWT replaced the 1989 ITV generic ident on 4 September 1992 with a large 3D logo forming from the left to a remixed version of the generic music, with two versions: 'Flying Blocks' and 'Flare'.

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On 12 November 1999, LWT adopted the second ITV generic look, based on the theme of hearts.

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LWT was the only company to drop this look on 24 March 2000, replacing it with the theme of a video wall.

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LWT marked its final day on air with a series of tributes to LWT's past, beginning with an authentic startup routine leading into the ITN Morning News.

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The LWT logo has appeared at the end of its programmes until 31 October 2004.

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LWT became heavily involved in social action with the use of on-air and off-air campaigns by the London Community Unit, later relaunched as LWT Action.

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Sports Department at LWT featured programmes such as World of Sport which ran for 20 years on a Saturday afternoon and was billed as ITV's answer to BBC1's Grandstand.

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From 1982 until it launched a proper news service of its own in 1988, LWT showed Thames Weekend News, produced by Thames Television, on Friday evenings, until December 1987.

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