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11 Facts About Magisto

1.

Magisto is a technology company founded in 2009 to provide artificial intelligence technology for video editing.

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2.

Magisto was founded by Dr Oren Boiman, a computer scientist that graduated from Tel Aviv University followed by graduate work in computer vision at Weizmann Institute of Science.

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3.

Magisto was founded in 2009 as SightEra by Dr Oren Boiman and Dr Alex Rav-Acha .

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4.

Magisto was launched publicly on September 20,2011, as a video editing software web application through which users could upload unedited video footage, choose a title and soundtrack and have their video edited for them automatically.

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5.

On September 13,2012, Magisto launched a Google Chrome App and announced Google Drive integration.

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6.

In February 2014 Magisto claimed that they had 20 million users, with 2 million new users per month.

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7.

In September 2014 Magisto rolled out a new feature called, 'Instagram Ready' which allows users to upload 15 second clips that are automatically formatted for Instagram.

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8.

In October 2014, Magisto was placed 9th on the 2014 Deloitte Israel Technology Fast 50 list and named as a finalist in the Red Herring's Top 100 Europe award.

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9.

In January 2015, Magisto participated in a statistical analysis on the habits of smartphone users in conjunction with Gigaom.

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10.

In July 2015, Magisto released an editing theme dedicated to musician Jerry Garcia.

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11.

Magisto has a freemium business model: Users can create basic video clips for free.

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