Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated.
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Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated.
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An American version of the Mars bar was produced which had nougat and toasted almonds covered in milk chocolate; later, caramel was added to the recipe as well.
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In most of the world, a Mars bar is a candy bar with nougat and caramel, coated with milk chocolate, but without almonds.
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Mars Bar modelled it after his father's Milky Way bar, which was already popular in the US, adjusting the recipe to better suit European tastes.
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Mars Bar had a staff of twelve people, and originally advertised it as using Cadbury's chocolate couverture.
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In 2002, the Mars bar was reformulated and its logo was updated with a more cursive appearance except in Australia where it still has the pre-2002 logo.
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Mars Bar later confirmed that the real reason for the change was rising costs.
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European version of the Mars bar is sold in some United States grocery stores that stock imported food products.
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Decision was condemned by several groups, with the Vegetarian Society stating that "at a time when more and more consumers are concerned about the provenance of their food, Mars Bar' decision to use non-vegetarian whey is a backward step".
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Mars Bar later abandoned these plans, stating that it became "very clear, very quickly" that it had made a mistake.
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