Massimo Osti was born in Baricella, Bologna on June 17,1944, to Marino Osti and Gabriella Tonti.
11 Facts About Massimo Osti
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Massimo Osti became a graphic designer and worked in the advertising business.
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Massimo Osti was the first to use new techniques like the four-color process and silkscreen which are used for producing T-shirt.
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Today all mills use this procedure for processing woolen textiles, the same process Massimo Osti invented in 1987.
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In collaboration with ITS, Massimo Osti employed state-of-the-art technological research to create this new fabric which changed color by temperature variations.
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Massimo Osti showed its support of the Rainforest Foundation, the foundation spearheaded by Sting and Raoni, chief of the Kayapo tribe in Amazonia, whose purpose was to raise worldwide awareness of deforestation in the Amazon Rainforest.
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In 1995, the ST 95 line was launched and in 1996, Massimo Osti began a collaboration with Superga, which consisted in designing a collection of image-defining garments.
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In 1999, Massimo Osti began the collaboration with Dockers Europe to design a new line of technical pants called Equipment for Legs.
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Massimo Osti died in 2005 and his legacy lives on today through the Massimo Osti Archive, a textile archive which includes 5,000 garments and over 50,000 fabric samples from approximately 300 textile mills and garment finishing companies from around the world.
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At the age of 25, Massimo Osti was in close contact with the social and artistic movements of the time and profoundly aware of the changes taking place in society.
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Massimo Osti took this special process, which was originally used on cotton, and experimented with it on wool until he refined the procedure through research and adapted it specifically to this noble fiber, revolutionizing the industry.