1. Max Azria was a French-American fashion designer who founded the contemporary women's clothing brand BCBG MAX AZRIA.
14 Facts About Max Azria
1. 2.
Max Azria was the designer, chairman, and CEO of the BCBG Max Azria Group, a global fashion house which encompassed over 20 brands.
3.
BCBG Max Azria filed for bankruptcy in 2017 and was sold to Marquee Brands and Global Brands Group.
4.
Max Azria was born in Sfax, Tunisia, the youngest of six children to a family of both Sephardi Jewish and Mizrahi Jewish descent.
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In 1989, Azria launched BCBG Max Azria, named for the French phrase "bon chic, bon genre," a Parisian slang phrase which means "good style, good attitude".
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Max Azria was applauded for offering designer fashion at affordable price points and inducted into the Council of Fashion Designers of America in 1998.
7.
Max Azria acquired the Herve Leger fashion house in 1998, marking the first time in history that an American designer had acquired a French couturier.
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Lubov Azria 8.
Max Azria launched a young contemporary collection called BCBGeneration in 2008.
9.
Max Azria left BCBG in 2016 as the company foundered and BCBG Max Azria filed for bankruptcy in 2017.
10.
On May 31,2017, ZappLight announced that Max Azria joined ZappLight and its parent co Clean Concept LLC as CEO and partner.
11.
BCBG Max Azria Group is a global fashion house with a portfolio including more than 20 brands.
12.
Max Azria was the CEO, chairman and head designer and his widow, Lubov Azria is the chief creative officer.
13.
BCBG Max Azria Group filed for Chapter 11 bankruptcy protection on February 28,2017; it was reported in July 2017 that the brand and its sister labels would be taken over by Marquee Brands and Global Brands Group, which bought the intellectual property rights and assets of the company.
14.
Max Azria died of lung cancer at a hospital in Houston on May 6,2019; he was 70.