15 Facts About Max Azria

1.

Max Azria was a Tunisian-Jewish-born American fashion designer who founded the contemporary women's clothing brand BCBG MAX AZRIA.

2.

BCBG Max Azria filed for bankruptcy in 2017 and was sold to Marquee Brands and Global Brands Group.

3.

Max Azria was born in Sfax, Tunisia as the youngest of six children to a Sephardic Jewish family.

4.

In 1989, Azria launched BCBG Max Azria, named for the French phrase "bon chic, bon genre," a Parisian slang meaning "good style, good attitude".

5.

Max Azria was credited for offering designer fashion at affordable price points and, as a result, was inducted into the Council of Fashion Designers of America in 1998.

6.

Max Azria bought out the bankrupt G+G Retail, which operated the G+G and Rave brands, in 2006.

7.

Max Azria acquired the Herve Leger fashion house in 1998, marking the first time in history that an American designer had acquired a French couturier.

8.

In early 2007, Max Azria relaunched the Herve Leger label with his own designs, which were quickly embraced by celebrities and trendsetters worldwide.

9.

Max Azria launched a young contemporary collection called BCBGeneration in 2008.

10.

BCBG Max Azria filed for bankruptcy in 2017 and was sold to Marquee Brands and Global Brands Group.

11.

On May 31,2017, ZappLight announced that Max Azria joined ZappLight and its parent co Clean Concept LLC as CEO and partner.

12.

BCBG Max Azria Group is a global fashion house with a portfolio including more than 20 brands.

13.

Max Azria was the CEO, chairman and head designer and his widow, Lubov Azria is the chief creative officer.

14.

BCBG Max Azria Group filed for Chapter 11 bankruptcy protection on February 28,2017; it was reported that in July 2017 the brand and its sister labels would be taken over by Marquee Brands and Global Brands Group, which bought the intellectual property rights and assets of the company.

15.

Max Azria died of lung cancer at a hospital in Houston on May 6,2019, aged 70.