McRib is a barbecue-flavored pork sandwich periodically sold by the international fast food restaurant chain McDonald's.
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McRib is a barbecue-flavored pork sandwich periodically sold by the international fast food restaurant chain McDonald's.
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McRib made its debut in the United States in 1981, as a limited-time item.
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McDonald's supported the return with McRib packaging featuring the Flintstones characters and a television commercial featuring Rosie O'Donnell in her role as Betty Rubble.
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McRib reappeared in the United States in October 2007, beginning a third "farewell tour".
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The McRib was one of six limited edition McDonald's items named after previous host cities.
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McRib wasn't released nationally and was sold only in a few cities in a few states in the United States in 2013 due to the company introducing several new products .
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The McRib was sold again starting in October 2015 and ending in January 2016, but only in a few cities in a few states in the United States .
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Local McDonalds Twitter accounts announced in Southern California and Hawaii that the McRib would be returning to these locations on 2 and 9 November 2017 respectively.
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The McRib made a limited return in the United States and Australia at participating locations starting in October 2018.
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Speculation on the limited availability of the McRib includes theories concerning the fluctuating price and unreliable supply chains of bulk pork, manipulation of availability windows to turn the product into a better loss leader for the company, and the generation of renewed enthusiasm and higher sales as a result of scarcity.
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