24 Facts About Media ecology

Media ecology theory is the study of media, technology, and communication and how they affect human environments.

The theoretical concepts were proposed by Marshall McLuhan in 1964, while the term media ecology was first formally introduced by Neil Postman in 1968.

The word Media ecology implies the study of environments: their structure, content, and impact on people.

Media ecology argues that media act as extensions of the human senses in each era, and communication technology is the primary cause of social change.

Media ecology appeared on television shows, in magazine articles, and even had a small cameo in the movie Annie Hall.

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Media ecology was an excellent debater and public speaker, but his writing was not always what would normally pass in academia.

Media ecology is a contested term within media studies for it has different meanings in European and North American contexts.

The European version of media ecology is a materialist investigation of media systems as complex dynamic systems.

Media ecology is a founder of the vibrant school of ecology of culture.

European version of media ecology rejects the North American notion that ecology means environment.

Media ecology argues that using a detached view allows the individual to observe the phenomenon of the whole as it operates within the environment.

Media ecology worked collaboratively with Marshall McLuhan at the University of Toronto, co-publishing various works and producing his own works, heavily inspired by McLuhan.

Media ecology proposed that it is the media format that affects and changes on people and society.

Key elements to media ecology have been largely attributed to Marshall McLuhan, who coined the statement "the medium is the message".

McLuhan gave a center of gravity, a moral compass to media ecology which was later adapted and formally introduced by Neil Postman.

Media ecology looks into the articles of Emily Keightley and Anna Reading, and Lance Strate as a basis for her case.

In 1999, Lance Strate states media ecology theory is "grammar and rhetoric, semiotics and systems theory, the history and the philosophy of technology".

Hildebrand explains that Strate's concept of media ecology is not limited to the study of information and communication technology but technology, in general.

Media ecology's critics believe McLuhan is denying the content altogether, when really McLuhan was just trying to show the content in its secondary role in relation to the medium.

Media ecology reflected that a cartoon of a cannibal wearing an alarm clock as a necklace was counter to McLuhan's assertion that the invention of clocks created a concept of time as consistently separated space.

Media ecology instead investigates the effects of all media mediums between the human body and its physical environment, including language.

North American variant of media ecology is viewed by numerous theorists such as John Fekete and Neil Compton as meaningless or "McLuhanacy".

Media ecology argues that a particular assemblage of software, hardware and sociality have brought about 'the widespread sense that there's something qualitatively different about today's Web.

Media ecology has the innate ability to aggregate different analytical approaches to better understand the technology that is at place during such a protest.