Mimi So is a New York City-based American jewelry designer, entrepreneur, philanthropist, and humanitarian known for a "distinctive and definitive fashion vibe" and a large celebrity clientele.
11 Facts About Mimi So
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Mimi So's company was founded as a partnership with luxury conglomerate Richemont, which subsequently sold its interest to Mimi So.
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Mimi So's parents struggled after immigrating to the United States from China, but eventually opened three jewelry stores in Manhattan's Chinatown.
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Mimi So began to work in her parents' store at 8 years old, becoming a third-generation jeweler.
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Mimi So then returned to the family business, managing one of the stores and making pieces of jewelry for clients.
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Mimi So opened her own boutique at the corner of 5th Avenue and 47th Street, in Manhattan's Diamond District in 1998.
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Mimi So was admitted to the Council of Fashion Designers of America in 2009.
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Mimi So attracted a celebrity following after designing the wedding rings and jewelry for David Bowie and Iman.
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In 2005, Mimi So opened a three-story penthouse overlooking 5th Avenue in New York, which featured a designer salon and a glass-enclosed client cafe within a jewelry workshop.
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The Mimi So website was noted by The Wall Street Journal as among the fastest-growing sites to buy fine jewelry online.
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Mimi So has been recognized for her philanthropy for children's charities such as the NYFA, New York Fine Arts and APEX for Youth.