Ninja Theory Limited is a first-party British video game development studio based in Cambridge, England.
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Ninja Theory purchased itself from administrators after Argonaut Games was liquidated but suffered from financial troubles.
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The game's poor sales resulted in Ninja Theory losing all their in-house technologies because of contractual agreements with Sony.
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In June 2018, it was officially announced that Ninja Theory had entered into an agreement to be acquired by Microsoft and became part of Microsoft Studios.
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Ninja Theory employed more than 100 people to work on the game, which took four-and-a-half years to develop.
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Not wanting to dissolve the entire team to work on the sequel, Ninja Theory decided to leave Heavenly Sword and all the technologies built for it to Sony and seek external funding from another publisher for their next project.
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However, like previous Ninja Theory projects, the market responded unenthusiastically, and it was a commercial failure.
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Ninja Theory collaborated with Chillingo to release a free-to-play mobile game named Fightback.
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In September 2016, Ninja Theory announced their Senua Studio division, which would work on real-time virtual character technology.
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For Microsoft, Ninja Theory was seen as a studio that would produce good content that fits with the Xbox Game Pass subscription service, according to head of Microsoft Studios Matt Booty.
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In October 2019, Ninja Theory announced the establishment of a research and development effort dealing with mental health, dubbed The Insight Project.
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