17 Facts About Old Spice

Old Spice is an American brand of male grooming products encompassing aftershaves, deodorants and antiperspirants, shampoos, body washes, and soaps.

Old Spice was launched as Early American Old Spice by William Lightfoot Schultz's soap and toiletries company, Shulton Inc, in 1937.

Old Spice products were originally manufactured by the Shulton Company, founded in 1934 by William Lightfoot Schultz.

The Metropolitan Museum of Art in New York collection of early American objects provided a source of inspiration for packaging design; for the fragrance, Schultz was inspired by his mother's potpourri, and as a result, the first Old Spice product in 1937 was a woman's scent called Early American Old Spice.

In early 2008, the original Old Spice scent was repackaged as "Classic Scent", both in the aftershave and cologne versions.

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In 2006, Old Spice introduced a fragrance, OS Signature, which won the magazine FHM's 2006 Grooming Award for Best Sporty Fragrance.

In 2014, Old Spice expanded its product line-up to men's haircare by introducing shampoos, two-in-one shampoo and conditioners and styling products.

Old Spice has partnered with the NFL and featured football stars including Ray Lewis, Greg Jennings, and Wes Welker in various TV and digital campaigns.

In 2013, Old Spice launched a series of TV commercials in India titled "Mantastic Man" starring supermodel and actor Milind Soman.

In early 2016, Old Spice introduced a new brand character, the Legendary Man, with two TV commercials, "Rocket Car" and "Whale", to launch the Hardest Working Collection.

Old Spice launched a series of digital infomercials with Canadian actor Steven Ogg.

Old Spice has sponsored many cars throughout the NASCAR world from 2004 to 2010.

Old Spice returned to NASCAR in 2019 to sponsor Corey LaJoie and Go Fas Racing's 32 car for the 2019 Daytona 500.

Old Spice was featured as the sponsor of John C Reilly's character, Cal Naughton Jr.

In 2019, Old Spice named actor, comedian, and writer Deon Cole as its global brand ambassador for its five-piece line.

In January 2020, Old Spice brought back their viral 2010 campaign "Smell Like a Man, Man" to celebrate the tenth anniversary of the original commercial, and worked with Wieden + Kennedy for the reboot.

Old Spice has accumulated 37 awards as of 2016 at the Cannes Lions International Festival of Creativity.