15 Facts About Panavision 3D

Panavision 3D is an American motion picture equipment company founded in 1953 specializing in cameras and lenses, based in Woodland Hills, California.

Panavision 3D operates exclusively as a rental facility—the company owns its entire inventory, unlike most of its competitors.

Panavision 3D was established principally for the manufacture of anamorphic projection lenses to meet the growing demands of theaters showing CinemaScope films.

Panavision 3D improved on the Super Panatar with the Ultra Panatar, a lighter design that could be screwed directly to the front of the projection lens.

Panavision 3D invented a solution: adding a rotating lens element that moved in mechanical sync with the focus ring.

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Since 1954, Panavision 3D had been working on a new widescreen process commissioned by MGM.

Panavision 3D developed a nonanamorphic widescreen process called Super Panavision 3D 70, which was essentially identical to Todd-AO.

Super Panavision 3D made its screen debut in 1959 with The Big Fisherman, released by Disney's Buena Vista division.

When Panavision 3D eventually brought its own camera designs to market, it was relatively unconstrained by retrofitting and manufacturing costs, as it was not directly competing on sales price.

The first cameras produced by Panavision 3D were Mitchell cameras, and all standard 35mm cameras made by Panavision 3D to this day are based on the Mitchell movement.

Panavision 3D came out with a direct competitor to Tiffen's Steadicam stabilizer, the Panaglide harness.

Sony produced the electronics and a stand-alone version of the camera; Panavision 3D supplied custom-designed high definition lenses, trademarked Primo Digital, and retrofitted the camera body to incorporate standard film camera accessories, facilitating the equipment's integration into existing crew equipment as a "digital cinema camera".

Subsequent to the completion of major design work on the Genesis, Panavision 3D bought out Sony's 49 percent share of DHD Ventures and fully consolidated it in September 2004.

Panavision 3D was a system for presenting 3-D film in a digital cinema.

In June 2012, the Panavision 3D system was discontinued by DVPO Theatrical, who marketed it on behalf of Panavision, citing "challenging global economic and 3D market conditions".