10 Facts About Paul Nystrom

Paul Henry Nystrom was an American economist, and professor of marketing at Columbia University.

Paul Nystrom is most known as pioneer in marketing, and for his The Economics of Retailing and his Economics of Fashion.

Paul Nystrom later became associate professor of economics in the University of Minnesota and eventually professor of marketing at Columbia University, where he retired in 1950.

Paul Nystrom served as editor of the American Marketing Journal and as the first editor of its successor, the Journal of Marketing.

Paul Nystrom was a founding member of the American Marketing Association.

Paul Nystrom is frequently associated with the philosophy of futility, a phrase which he coined in his 1928 book Economics of Fashion to describe the disposition caused by the monotony of the new industrial age.

Paul Nystrom It refers solely to the processes of carrying and exchanging material goods, and, used in that sense, is but a part or a phase of what economic treatises call 'production.

In chapter 12 Paul Nystrom described the organization of the department store and introduced two types of organizational structures.

In Economics of fashion, Paul Nystrom presented a notable opinion about style and fashion.

Paul Nystrom discussed the concept of conspicuous consumption as behavioural addiction, narcissistic behaviour or both which was a means to satisfy consumers' desire for instant gratification of hedonic expectations.