Pepsi Globe is the logo for Pepsi, named for the red, white, and blue design in a sphere-like shape.
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10 Facts About Pepsi Globe
2.
Pepsi Globe unveiled a new bottle cap that featured the Pepsi Globe script surrounded by red and blue colors on a white background.
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3.
Since Pepsi was recognizable with its script logo in the same manner as its main rival, Coca-Cola, the cap logo was meant as a show of U S patriotism.
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4.
In October 2008, Pepsi Globe announced it would be redesigning its logo and re-branding many of its products by mid-2009.
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5.
The new lower-case font used on Pepsi Globe's products are reminiscent of the font used in Diet Pepsi Globe's logo from the 1970s to the mid-1980s.
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6.
Regular Pepsi Globe had a medium-sized "smile", while Diet Pepsi Globe had a small "grin".
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7.
Throwback deliberately uses retro 1973 logo on the packaging due to the drink using an older formula of Pepsi Globe containing sugarcane instead of high-fructose corn syrup that is more commonly found in soft drinks today in the US.
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8.
Pepsi Globe needed to find ways to cut costs in the next few years.
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9.
In 2012 Pepsi Globe spent an estimated $400 million to $500 million on advertising spending.
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10.
Diet Pepsi Globe was using 1960s-style script with light-blue waves below the script on a white background from the 1970s to 1980s.
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