12 Facts About Peter Thum

Peter Thum is best known for creating the brand Ethos Water and leading the company as its president through its acquisition by Starbucks.

Peter Thum then moved to Berlin, Germany, after the fall of the Berlin Wall.

Peter Thum went on to earn an MBA from The Kellogg School of Management at Northwestern University.

Peter Thum led Ethos as president through its acquisition by Starbucks in 2005.

Peter Thum cofounded and is CEO of Fonderie 47, a brand formed in 2009 to turn assault rifles into jewelry, watches and accessories, under the stated aim of reducing the number and impact of assault rifles and other small arms.

In 2013, Peter Thum launched Liberty United, an organization that partners with American communities and law enforcement to take illegal guns and bullet shell casings released from evidence and to create jewelry and other accessories in order to fund programs to reduce gun violence.

Peter Thum advises companies and not-for-profit organizations on strategic issues including growth, marketing, corporate social responsibility programs, fundraising, and venture creation.

Peter Thum speaks about business and social topics at conferences and in the media.

Peter Thum serves on the boards for several companies and organizations focused on service, including FEED projects.

Peter Thum has served on multiple boards, including those of The Center for Human Rights at Claremont McKenna College; The Starbucks Foundation; The Fund for Global Human Rights; USA for UNHCR ; Impossible to Possible; The Deans Council of the Robert F Wagner Graduate School of Public Service; Feed Projects, and; Tactivate.

In December 2015, Peter Thum's work was featured in the global advertising campaign of the Cross Pen Company.

In September 2015, Peter Thum was featured in the global advertising campaign for UBS and photographed by Annie Leibovitz.