On 22 September 2015, Pottermore launched a newly designed site containing news, features, and articles plus previously unreleased writing by JK Rowling and removed some features including the interactive Moment illustrations, House Cup, and Sorting ceremony.
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Pottermore website closed in October 2019 and was replaced by WizardingWorld.
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Pottermore was incorporated in April 2008 and was in a developmental stage for two years.
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On 10 August 2011, Pottermore sent a congratulatory email to registered users that confirmed early entry.
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Pottermore was scheduled to become publicly available at the end of October 2011, but the beta period was extended.
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Chapters sixteen through twenty-two were released 31 July 2013, along with a new layout of Pottermore that included a new gateway, a separate way of going through Harry's story and the user's, and three more moments added to Harry Potter and the Philosopher's Stone.
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On 17 October 2014, the Pottermore Insider introduced a Trick or Treat event that posted a new Trick or Treat daily.
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On 5 December 2014, Pottermore gave users early access to Harry Potter and the Half-Blood Prince only if they answered a series of riddles correctly.
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On 23 June 2015, Pottermore gave users access to Harry Potter and the Deathly Hallows, the final book.
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On 13 April 2015, Pottermore announced a deactivation of their comment boards in various sections of the site.
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On 22 September 2015, Pottermore launched a newly designed site containing news, feature and article plus previously unreleased writing by JK Rowling and removed some of its most prominent features including the interactive Moment illustrations, House Cup, and Sorting Ceremony.
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Pottermore continued to add new features to the site with a focus on expanding the wizarding world via interactive features and new JK Rowling writing.
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Since the site's relaunch Pottermore revealed the origins of the Potter family, locations and information regarding wizarding schools around the world and 'History of Magic in North America'.
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