Product placement, known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.
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Product placement was a common feature of many of the earliest actualities and cinematic attractions from the first ten years of cinema history.
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Product placement calls for a "life saver" and Groucho Marx tosses her a Life Savers candy.
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The results of the experiment concluded that regardless of if the product had higher or lower connection to the plot, in either circumstance an auditory product placement was more likely to be remembered by viewers than a visual product placement.
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Product placement occurs throughout the publication; on players' shirts, billboards and signage, and through the branding of locations or scenarios.
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Product placement leads to changes in attitude towards the product or brand.
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Product placement affects the audience on a conscious, but subconscious level.
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In case the Product placement is only on the audio level, advertisers must make sure it is very prominent to have any effect at all.
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Product placement perceived to disrupt a movie, especially when repeated, were found in one study to be counterproductive.
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Many argue that product placement is ethically questionable, because it manipulates people against their will.
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Additionally, further research argues that product placement is not any different from other marketing tactics when it comes to ethics.
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