14 Facts About Public relations

Public relations is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.

Public relations aims to create or obtain coverage for clients for free, known as earned media, rather than paying for marketing or advertising known as paid media.

An example of good public relations would be generating an article featuring a PR firm's client, rather than paying for the client to be advertised next to the article.

The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders, and persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions.

Public relations specialists establish and maintain relationships with an organization's target audience, the media, relevant trade media, and other opinion leaders.

Success in the field of public relations requires a deep understanding of the interests and concerns of each of the company's many stakeholders.

Public relations can be defined as the practice of managing communication between an organization and its publics.

Public relations contributes to the way an organization is perceived by influencing the media and maintaining relationships with stakeholders.

Fundamental technique used in public relations is to identify the target audience and to tailor messages that are relevant to each audience.

Public relations is any group whose members have a common interest or common values in a particular subject, such as a political party.

Litigation public relations is the management of the communication process during the course of any legal dispute or adjudicatory processing so as to affect the outcome or its effect on the client's overall reputation.

Field of public relations is generally highly un-regulated, but many professionals voluntarily adhere to the code of conduct of one or more professional bodies to avoid exposure for ethical violations.

Individuals in public relations are growing increasingly concerned with their company's marketing practices, questioning whether they agree with the company's social responsibility.

Public relations claims that public relations is a weapon for capitalist deception and the best way to resist is to become media literate and use critical thinking when interpreting the various mediated messages.