15 Facts About Rainforest Alliance

Rainforest Alliance is an international non-governmental organization with staff in more than 20 countries and operations in more than 70 countries.

In parallel to its certification program, the Rainforest Alliance develops and implements long-term conservation and community development programs in a number of critically important tropical landscapes where commodity production threatens ecosystem health and the well-being of rural communities.

Rainforest Alliance is a product-oriented multistakeholder governance group combining the interests of companies, farmers, foresters, communities, and consumers to produce sustainable and harmonious goods.

New Rainforest Alliance released a new certification standard in 2020, building upon the previous Rainforest Alliance Sustainable Agriculture Standard and the UTZ Certification Standard.

The Rainforest Alliance encourages businesses and consumers to support sustainable agriculture by sourcing or choosing products grown on certified farms.

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Rainforest Alliance Certified seal appears only on products that meet the crop standards and criteria detailed above.

Rainforest Alliance was a pioneer in third-party sustainable tourism recognition, working with hotels, inbound and outbound tour operators, and other tourism businesses to help them improve their environmental, social, and economic practices.

Rainforest Alliance certification has been extended in recent years to products such as pineapples, hazelnuts, coconut oil, orange juice, and vegetables, among others.

The Rainforest Alliance's integrated landscape management programs allow producers, companies, communities, local governments, and non-governmental organizations to discuss common interests and collective actions.

That consumers are often willing to pay more for a product with the [Rainforest Alliance] logo on it is an added bonus, not the result of a formal subsidy scheme; such products must still fend for themselves in the marketplace.

The Sustainability Investments are “cash or in-kind investments from buyers of Rainforest Alliance Certified products to certified producers for the specific purpose of helping them meet the Sustainable Agriculture Standard.

The Rainforest Alliance said all its certified plantations were required to comply with strict audits and inspections; but the report quoted the president of Fecon, a Costa Rican environmental group, as saying that audits were insufficiently rigorous to reveal violations.

The Rainforest Alliance was not present at the meeting and banana producers subsequently requested a meeting with the organization's board of directors.

Furthermore, according to the banana associations, the explanations provided by the Rainforest Alliance did not clarify the strategy by which the new standard would be applied, which still failed to fill several gaps around the implementation of the concept of shared responsibility.

The Rainforest Alliance's new shared responsibility approach and 2020 Sustainable Agriculture Standard were set to be fully implemented by mid-2021.