Red Ryder was a Western comic strip created by Stephen Slesinger and artist Fred Harman which served as the basis for a wide array of character merchandising.
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Red Ryder was a Western comic strip created by Stephen Slesinger and artist Fred Harman which served as the basis for a wide array of character merchandising.
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At the time, Slesinger had scripted a new comic strip called Red Ryder and was seeking an outstanding Western artist with knowledge of the authentic period details and who had a natural gift for drawing scenes from dramatic perspectives.
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Slesinger brought Harman to New York and worked with him for a year before Red Ryder was ready to be launched through a carefully planned rollout from comic pages, to movies and radio shows, contests, merchandising tie-ins and personal appearances by Fred Harman at charity benefits, schools, and civic and Red Ryder youth enrichment events.
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Red Ryder became the longest running and most popular comic character of the Western genre in movies, radio, comic strips, comic books, mass market retailing and the collectors' market.
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Today Red Ryder has some of the longest business relationships in the history of the licensing industry.
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Red Ryder had two topper strips on the Sunday page: Little Beaver and Red Ryder's Corral of Western Lingo .
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Altogether, Red Ryder Comics enjoyed a first run, for a total of 151 issues, ending in 1957, one of the longest continuous newsstand runs in the U S, for any Western comic.
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However, by far, the largest circulation for Red Ryder Comics are those produced in Spanish and distributed throughout the Spanish-speaking world.
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Red Ryder was sold to a regional sponsor, Langendorf Bread, and after four months was no longer heard in the East.
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Red Ryder appeared in a 1940 12-chapter serial, followed by a series of 27 movies .
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The last four Red Ryder movies starred Jim Bannon as Red Ryder and Don Kay Reynolds as Little Beaver.
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