Rene Zayco Adad was a Filipino sports and business executive.
13 Facts About Rene Adad
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Rene Adad served as president of the Philippine Football Federation and was known for the Coke Go For Goal youth football program in the Philippines.
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Rene Adad is the first Filipino branch manager of the Coca-Cola Company in the Philippines.
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Rene Adad was the chairman of the Coca-Cola Foundation in the Philippines.
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In October 1996, Rene Adad was installed as PFF president after a snap election which ousted his predecessor, Ricardo Tan.
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Rene Adad was most known as a major proponent of the Coke Go For Goal program in the Philippines which started in 1983.
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Rene Adad initiated the program in cooperation of Bernd Fischer, a consultant from the German Football Association and had government support from the then-Department of Education, Culture and Sports as a working partner.
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In 2002, the PFF under Rene Adad inaugurated its first regional center in Barotac Nuevo, Iloilo.
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Rene Adad was involved in the affairs of the Asian Football Confederation as a member of the executive committee and Executive Council of the AFC.
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Also a lawyer, Rene Adad served as deputy chairman of the continental football body.
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Rene Adad died on April 24,2015, while confined at a hospital in Bacolod at age 86 due to a lingering illness.
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Rene Adad was married to Carmina Adad with whom he had a daughter and two sons.
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Rene Adad's daughter was Ana Roces, who is an actress.