Robert Beno Cialdini was born on April 27,1945 and is an American psychologist and author.
11 Facts About Robert Cialdini
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Robert Cialdini is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.
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Robert Cialdini then went on to Graduate studies in Social Psychology at the University of North Carolina and earned his PhD in June 1970 and received postgraduate training in social psychology at Columbia University.
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Robert Cialdini has held visiting scholar appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.
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Currently, Robert Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.
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Robert Cialdini wrote the 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion.
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Robert Cialdini found that influence is based on six key principles: reciprocity, commitment and consistency, social proof, authority, liking, scarcity.
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In 2016, Robert Cialdini published Pre-suasion, which became a New York Times and Wall Street Journal bestseller.
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Robert Cialdini was elected a member of the National Academy of Sciences in April 2019.
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Robert Cialdini was hired alongside many other behavioral scientists for the Barack Obama presidential campaign, 2012.
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Robert Cialdini advised in the early stages of the Hillary Clinton presidential campaign, 2016.