1. From an early period, Mondavi promoted labeling wines varietally rather than generically, which became the standard for New World wines.
16 Facts About Robert Mondavi
1. 2.
From Minnesota the Robert Mondavi family moved to Lodi, California, where he attended Lodi High School.
3.
Robert Mondavi graduated from Stanford University in 1936 with a degree in economics and business administration.
4.
In 1943, Robert Mondavi joined his father and brother Peter after the family acquired the Charles Krug Winery located in St Helena, California, from James Moffitt.
5.
In 1965, Robert Mondavi left the family winery after a feud with his younger brother Peter over the business direction of the Krug Winery.
6.
Robert Mondavi selected Cliff May to design the winery building, which opened in 1966 and is considered an architectural icon in the Napa Valley, with an expansive entryway arch and bell tower.
7.
In 1937, Robert Mondavi married his high school sweetheart, Marjorie Ellen Robert Mondavi.
8.
Robert Mondavi entered into a joint venture with Baron Philippe de Rothschild of Chateau Mouton Rothschild to create Opus One Winery, and since the 1990s has set up joint ventures with local partners in Europe, South America and Australia.
9.
In 2003, Robert Mondavi expressed regret and criticized his sons for the business strategy that emphasized the inexpensive Robert Mondavi lines, Coastal and Woodbridge, over the premium wines, allowing the company name to lose its association with fine wine it held in the past.
10.
Robert Mondavi died at his Yountville home on May 16,2008, at the age of 94.
11.
In 1985, Robert Mondavi received the Golden Plate Award of the American Academy of Achievement.
12.
Robert Mondavi was selected as the Decanter "Man of the Year" in 1989.
13.
Robert Mondavi was inducted into the Junior Achievement US Business Hall of Fame in 1991.
14.
Robert Mondavi was inducted into the Culinary Institute of America Vintner's Hall of Fame in 2007.
15.
The decision for their election of Robert Mondavi is for contributions to the wine industry of California during his lifetime.
16.
Robert Mondavi was awarded the Presidential Gold Medal of the Confrerie de la Chaine des Rotisseurs in December 2006 for his many contributions to the Society.