Royal Stag, known as Seagram's Royal Stag, is an Indian brand of whisky launched in 1995.
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10 Facts About Royal Stag
2.
In calendar year 2001, Royal Stag was selling over 125,000 cases per month and sold approximately 1.
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3.
Royal Stag was ranked second among Indian spirits brands in Impact International's 2008 list of "Top 100 Brands at Retail Value" with a retail value of US$505 million.
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4.
Pernod Ricard launched a premium version of Royal Stag, called Royal Stag Barrel Select in December 2011 in India, Gulf and a few other Asian markets.
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6.
In 2006, a Royal Stag advert featuring Harbhajan Singh without his turban, with his hair tumbling down over his shoulders, outraged orthodox Sikhs, who burnt effigies in the city of Amritsar.
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7.
Royal Stag stated that the view of the management was that there was no maintainable case.
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8.
In 2002, Seagram signed eight cricketers to endorse Royal Stag, including Harbhajan Singh, Marvan Atapattu, Wasim Akram, Glenn McGrath, Jonty Rhodes, Mervyn Dillon, Stephen Fleming, and Andy Flower.
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9.
Royal Stag said that Shahrukh would work in tandem with Saif Ali Khan, who has been the brand ambassador since 2007.
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10.
In 2002, Seagram's Imperial Blue and Royal Stag emerged as the fastest growing brands in the domestic market.
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