Scott Munson Cutlip was a pioneer in public relations education.
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Scott Munson Cutlip was a pioneer in public relations education.
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Scott Cutlip joined the faculty of the University of Wisconsin in 1946, teaching news editing and introducing the study of public relations.
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In 1957 Scott Cutlip produced a bibliography on public relations, and in 1965 he authored a book on fundraising in the United States.
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At the University of Georgia from 1976 to 1983, Cutlip served as dean of the Henry W Grady College of Journalism and Mass Communication.
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In 1994 and 1995 Scott Cutlip published two histories of public relations that develop the practices through the stories of professional operators.
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Scott Cutlip was a member of the Public Relations Society of America and the Association for Education in Journalism and Mass Communication.
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Scott Cutlip expressed the opinion that public relations is a "vital cog in the nation's information system" in the prologue to his book The Unseen Power.
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Scott Cutlip describes the public system as consisting of "government – federal, state, and local, political parties, pressure groups, non-profit organizations, public relations personnel, and the channels of communication, manned by reporters, editors, and gatekeepers".
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Scott Cutlip noted that since citizens depend on this system, practitioners have a social responsibility while they skilfully advocate on behalf of clients.
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Scott Cutlip cited Hugo Black of the US Supreme Court re-affirming the free speech context of practitioners in 1961.
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University colleagues Merrill Jensen and Merle Curti challenged Scott Cutlip to defend devious tactics of public relations practitioners.
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In 1972 Scott Cutlip was recognized with the first Outstanding Educator Award presented by the Public Relations Society of America.
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In 1990 Scott Cutlip was admitted to the College of Fellows of the Public Relations Society of America.
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Scott Cutlip was diagnosed with cancer several months before his death.
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Scott Cutlip Scholarship is awarded to students at the University of Wisconsin–Madison with an interest in public relations.
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