Slow fashion is an aspect of sustainable fashion and a concept describing the opposite to fast fashion, part of the "slow movement" advocating for clothing and apparel manufacturing in respect to people, environment and animals.
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Many sustainable Slow fashion companies are transparent, from manufacturing to retailing clothes, with the aim of helping buyers to make more conscious purchasing decisions.
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Idea of slow fashion became rampant after Elizabeth L Cline published Overdressed: The Shockingly High Cost of Cheap Clothing and rose awareness regarding the detriments of the fast fashion industry.
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Slow fashion's writings integrated design thinking with fashion and textiles as a necessary way to move towards a more sustainable fashion industry.
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In 2019, Debapratim Purkayastha provided an example of how an operative in the slow fashion industry looks like with a case study of 7Weaves Social.
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Slow fashion has its own marketing strategies as it targets a certain type of consumers.
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Marketing strategies concerning slow fashion often revolve around a more conscious consumption, focusing the advertising on environmentally and socially sustainable aspects on the clothes.
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Slow fashion is often associated with thrift shops, to the extent that shrift shops offer clothes that are not produced within a just-in-time flow.
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Slow fashion has a different cost of production and cannot produce as much in quantity.
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Slow fashion cannot compete with the mass produced products of fast fashion that uses cheap labor and resources to maximize profits.
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Slow fashion is very local and used fair-trade materials and fabrics on high quality.
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