11 Facts About Smriti Morarka

Smriti Morarka is an Indian social activist reviving handwoven cloth and improving mental health.

Smriti Morarka's mother had created a National Institute specialising in Indology, Religion and Cultural Studies in Varanasi.

Smriti Morarka met the hand loom weavers who were finding it very difficult to find buyers for their work in Karsi.

Smriti Morarka started a brand named "Tantuvi" in 1998 with the ambition of selling their work despite the general decline in the industry.

Smriti Morarka realised that she would need to improve the way business was made.

Smriti Morarka knew that although the hand woven products were going to have to be expensive, but she saw that the quality was unequalled, even though the industry was "hanging on a thread".

Smriti Morarka has built a model where the weavers get a fair share of the profits.

Smriti Morarka decided to concentrate on the creation of sarees which would sell at about 50,000 rupees.

Smriti Morarka was given the Nari Shakti Puraskar award in 2019.

Smriti Morarka is a trustee of the Manotsav Foundation which is concerned with mental health.

Smriti Morarka is married to the industrialist Gautam R Morarka.