Short Message Service language, textspeak, or texting language is the abbreviated language and slang commonly used in the late 1990s and early 2000s with mobile phone text messaging, and occasionally through Internet-based communication such as email and instant messaging.
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Additionally, SMS language made text messages quicker to compose, while avoiding additional charges from mobile network providers for lengthy messages exceeding 160 characters.
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SMS language is similar to telegraphs' language where charges were by the word.
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Primary motivation for the creation and use of SMS language was to convey a comprehensible message using the fewest characters possible.
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Indeed, even though SMS language exists in the format of written text, it closely resembles normal speech in that it does not have a complicated structure and that its meaning is greatly contextualised.
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Just as body language and facial expressions can alter how speech is perceived, emoji and emoticons can alter the meaning of a text message, the difference being that the real tone of the SMS sender is less easily discerned merely by the emoticon.
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SMS language cites an American study of 544 messages, where the occurrence of apostrophes in SMS language is approximately 35 percent.
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SMS language has yet to be accepted as a conventional and stable form, either as a dialect or as a language.
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Some experts have suggested that the usage of "ungrammatical" text message slang has enabled SMS to become a part of "normal language" for many children.
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David Crystal has countered the claims that SMS has a deleterious effect on language with numerous scholarly studies.
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Proponents of this view feel that SMS language is merely another language, and since learning a new language does not affect students' proficiency in English grammar, it cannot be said that SMS language can affect their grammar.
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Proliferation of SMS language has been criticized for causing the deterioration of English language proficiency and its rich heritage.
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Opponents of SMS language feel that it undermines the properties of the English language that have lasted throughout its long history.
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Furthermore, words within the SMS language that are very similar to their English-language counterparts can be confused by young users as the actual English spelling and can therefore increase the prevalence of spelling mistakes.
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SMS language is thus thought to be the "secret code of the youth" by some.
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The lexical, morphological and syntactic choices of male and female SMS language users suggested to Ling that women are more "adroit" and more "literary" texters.
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The visual effect elicited by SMS language lends a feeling of novelty that helps to make the advertisement more memorable.
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Since teenagers tend to be the ones using SMS language, they are able to relate to advertisements that use SMS language.
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