Social proof is a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation.
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10 Facts About Social proof
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Social proof is considered prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that the surrounding people possess more knowledge about the current situation.
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Social proof often leads not only to public compliance but private acceptance.
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Social proof is more powerful when being accurate is more important and when others are perceived as especially knowledgeable.
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Social proof's results show a new AI proof mechanism: AI that people have more and more contact with is a new source of information about how to behave and what decisions to take.
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Social proof is one of Robert Cialdini's six principles of persuasion, which maintains that people are especially likely to perform certain actions if they can relate to the people who performed the same actions before them.
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Social proof has been proposed as an explanation for copycat suicide, where suicide rates increase following media publication about suicides.
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In e-commerce social proof can be defined as a testimonial of the good service provided to previous customers, who leave a positive review on your page or refer it to others.
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Social proof norms are often not clearly articulated for sustainable or pro-environmental conduct.
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