Theodore Levitt was a German-born American economist and a professor at the Harvard Business School.
10 Facts About Theodore Levitt
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Theodore Levitt was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization.
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Theodore Levitt served in World War II, received his high school diploma through correspondence school and then earned a bachelor's degree at Antioch College, a college founded by the Christian Connection, and a PhD in economics at the Ohio State University.
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Theodore Levitt's first teaching job was at the University of North Dakota.
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Nonetheless, Theodore Levitt can be credited with popularizing the term and bringing to a mainstream business audience.
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Theodore Levitt was the author of The Marketing Imagination, and his works have been translated into eleven languages.
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Theodore Levitt was the author of numerous articles on economic, political, management, and marketing subjects.
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Theodore Levitt died at the age of 81 in his home on June 28,2006, after a long illness.
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Theodore Levitt's memorial was held at his favorite tennis club.
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Theodore Levitt was survived by his wife of 58 years and by four children.