14 Facts About Topspin Media

Topspin Media is a technology company that provides direct-to-consumer retail and marketing software for musicians, filmmakers, artists, authors, and other content creators.

The Topspin application includes integrated tools for e-commerce, fan relationship management, marketing, and fulfillment of both digital and physical goods.

Topspin Media was founded in 2007 by Peter Gotcher and Shamal Ranasinghe.

In 2008, Topspin Media was named Indie Visionary of the Year by Billboard magazine.

Early on, Topspin Media's software was available to artists by invitation only.

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Topspin Media gradually engaged new clients, field-testing new features by managing direct-to-consumer campaigns for artists like David Byrne and Brian Eno.

In 2010, Topspin Media made waves by introducing a newly developed ticketing system and helping the Pixies sell out two fan-only shows at The Troxy in London, England.

Topspin Media promoted its long-awaited public launch heavily at the South By Southwest music festival, hosting a three-day software demo and awarding a $5,000 "Direct-to-Fan Grant" to the artist presenting the most compelling direct-to-fan marketing plan.

Topspin Media has since maintained a notable presence at industry conferences such as MIDEM and South By Southwest.

In October 2011, Topspin Media was named one of four initial partners of YouTube's Merch Store integration.

Topspin Media is headquartered in Santa Monica, California, and maintains satellite offices in New York, Nashville, and London, England.

Topspin Media is a web-based application organized into six primary sections or tabs: Dashboard, Products, Promote, Fans, Sell, and Fulfill.

The Sell section is where Topspin Media users create e-commerce "offers" in order to sell goods from their Products catalog.

Rogers offered some insight into the physical vs digital debate in February, 2012, reporting that while the number of physical and digital units sold through Topspin Media are approximately equal, the majority of revenue generated by Topspin Media artists can be attributed to sales of physical merchandise.