Toyota Publica is a small car manufactured by the Japanese automaker Toyota from 1961 until 1978.
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Toyota Publica is a small car manufactured by the Japanese automaker Toyota from 1961 until 1978.
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Origins of the Toyota Publica can be traced to the "national car" concept of the powerful Japanese Ministry of International Trade and Industry, which was announced in 1955.
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The Toyota Publica was inspired by the successful Citroen 2CV which used a 2-cylinder, air-cooled, horizontally opposed engine, with front-wheel drive.
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Name "Toyota Publica" was chosen with reference to the English phrase "public car", referring to the car's intended attainability and popularity.
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In 1963 Toyota Publica added a new Deluxe trim level, denoted internally as "type UP10D", which featured such "luxuries" as reclining seats, Combustion heater or radio, as well as some chrome decors .
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In 1966, Toyota launched the revised Publica range, designated UP20.
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The Publica dealerships were later renamed "Toyota Corolla Store" after the popularity of the Corolla won out over the Publica as an affordable, small car.
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In 1966, Toyota launched the Toyota MiniAce cab over van, based on the UB20 Publica.
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The P20 Toyota Publica was replaced by the all-new P30 series in April 1969.
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Many of the commercial iterations of the Toyota Publica were built by Hino Motors at their Hamura plant, beginning in 1970.
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In 1969, the Publica dealerships were renamed "Toyota Corolla" dealerships.
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The Toyota 1000 continued to be the only offering smaller than the Corolla in most export markets even after the Publica replacement was introduced for Japan in 1973.
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