10 Facts About Value proposition

Value proposition can be written as a business or marketing statement which summarizes why a consumer should buy a product or use a service.

Conversely, a customer's value proposition is the perceived subjective value, satisfaction or usefulness of a product or service delivered to and experienced by the customer when they acquire it.

Value proposition is a statement which identifies clear, measurable anddemonstrable benefits consumers get when buying a particular product or service.

The value proposition is the promise that the business will give the consumer to assure best possible value.

The value proposition is a creative statement that depicts the unique selling point.

The value proposition helps the business understand what their primary focus and goals are within the business and help to understand the consumer's needs.

Value proposition is by definition what the company offer differs from its competitors and explains why the customers buy from the company.

Osterwalder and Pigneur state that the value proposition must be studied through its entire value life cycle.

Kambil argues that the value proposition concept is too vague to be useful for innovation; however, Lindic and Marques' research indicates that if systematically decomposed, the value proposition holds a vital role in the innovation process.

Value proposition should be able to influence new employees or motivate existing employees to support the businesses goals and plans.