10 Facts About Wally Olins

Wallace Olins CBE was a British practitioner of corporate identity and branding.

Wally Olins co-founded Wolff Olins and Saffron Brand Consultants and was the chairman of both.

Wally Olins advised many of the world's leading organisations on identity, branding, communication and related matters including 3i, Akzo Nobel, Repsol, Q8, The Portuguese Tourist Board, BT, Renault, Volkswagen, Tata and Lloyd's of London.

Wally Olins acted as advisor both to McKinsey and Bain.

Wally Olins pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.

Wally Olins returned to London and in 1965 co-founded Wolff Olins with Michael Wolff, and was the chairman.

Wally Olins founded Saffron Brand Consultants in 2001 with Jacob Benbunan, an ex-colleague from Wolff Olins.

Wally Olins was a visiting professor at many Business Schools around the world and spoke on branding and communications issues globally.

Wally Olins was nominated for the Prince Philip Designers Prize in 1999 and received the Royal Society of Arts' Bicentenary Medal in 2000.

Wally Olins was an Honorary Fellow of St Peter's College Oxford and in 2013 was awarded an Honorary Professorship at UPC in Lima, Peru.