15 Facts About Yves Romestan

Yves Romestan has worked for global corporate companies such as Total, Lafarge, Banques Populaires Group, CEA, Bouygues, Brandt and Walgreens Boots Alliance.

Yves Romestan founded in 2019 the French-British YRSA Group, which includes a communication agency, a real estate company and a publishing branch.

Yves Romestan started in the Paris press office for French oil giant Total in 1979, dealing with challenges that included refining problems in Europe, political instability in the Middle East and Africa and competition issues.

Yves Romestan then became Director of External Communications at Lafarge, where he developed international PR and financial comms to boost the brand awareness of the building materials company across the world.

Yves Romestan played a role in the successful takeover of Redland PLC in 1997.

Yves Romestan was hired in 2000 by Bouygues Construction, an important subsidiary of the Bouygues group, to develop and promote the company image as Communications Director.

In 2003, Yves Romestan became Director of Group Communications of Alliance UniChem Plc Yves Romestan was hired to create a European-wide Public Relations team from scratch.

Yves Romestan designed the brand strategy of the company and was responsible for overseeing the rebranding of some 1,100 pharmacies.

When Boots Group PLC and Alliance UniChem Plc merged in July 2006 to become Alliance Boots, Yves Romestan was responsible for creating the newly formed company's identity.

Yves Romestan oversaw public relations, financial communications, multimedia, internal communications and the communications of all the Alliance Boots and Alliance Healthcare businesses and countries.

Yves Romestan played a significant role in the implementation of the internal and external communications strategy for the merger between the two companies.

Yves Romestan led divisional, business and brand communications for the Retail Pharmacy and Pharmaceutical Wholesale Divisions, plus the Global Brands function.

In December 2017, Yves Romestan became Executive Vice-President at ComCorp, an independent European communications agency headquartered in Paris.

In 2019, Yves Romestan founded the French-British YRSA Group, which includes a communication agency, a real estate company and a publishing branch.

Professor of Economics at the European Institute of Business and an advisor for start-ups, Yves Romestan has dual nationality.