1. Zia Yusuf co-founded velocity black, a luxury concierge service, in 2014, which was purchased by Capital One in 2023.
10 Facts About Zia Yusuf
1. 2.
Muhammad Ziauddin Yusuf was born in Bellshill, North Lanarkshire, Scotland.
3.
Zia Yusuf's parents migrated from Sri Lanka to the UK in the 1980s, and both worked for the NHS.
4.
Zia Yusuf's father is a doctor and his mother is a nurse.
5.
Zia Yusuf received a BSc in international relations from the London School of Economics in 2009.
6.
Zia Yusuf worked at Merrill Lynch and Goldman Sachs after leaving university, specialising in European automotive and defence companies.
7.
Zia Yusuf's job involved understanding how giant manufacturers such as Fiat, Peugeot, Siemens, Weir Group, Spirex-Sarco Engineering, Saffron and Airbus worked.
8.
Zia Yusuf first met Nigel Farage at a cocktail party hosted by the Eurosceptic millionaire Stuart Wheeler.
9.
In June 2024, Zia Yusuf spoke at a Reform UK rally, at the NEC in Birmingham.
10.
Zia Yusuf did not leave the Conservative Party of his own accord, but rather had his membership revoked by the party after it had been publicly disclosed by The Guardian.