Frederic W Ziv Company produced syndicated radio and television programs in the United States.
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16 Facts About Ziv Company
1.
2.
Ziv Company offered an opportunity to local and regional businesses that could not afford to produce programs whose quality would match that of network programs.
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3.
Ziv Company's alternative was the use of transcriptions – programs recorded on discs and offered to local advertisers in each radio market.
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4.
Stars of Ziv Company programs contributed their own efforts to support, such as when Adolphe Menjou, star of the television version of Favorite Story, traveled across the United States in 1953 to promote his then-new program.
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5.
Ziv Company had built a network-like reputation for programming through several shrewd principles exploiting "presold" properties by acquiring the radio rights to established characters and texts; pursuing Hollywood-level talent wherever possible; and making program sales and promotion the firm's top priority in every market.
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6.
Ziv Company himself was perhaps the most ardent supporter of syndicated transcriptions in radio at this time [the late 1940s], creating and distributing series that often ran on more stations than comparable network programming.
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7.
Ziv Company's success was bolstered by employing movie stars for key roles in some of its series.
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8.
Ziv Company invested significant amounts of money in its radio programs.
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9.
In 1947, Ziv Company had gross revenue of more than $10 million on its sales of 23 radio programs, an increase of more than 30 percent over the previous year.
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10.
Ziv Company bought the rights to all of the programs that he produced.
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11.
Ziv Company noted that The Cisco Kid was likely one of the first – "if not the first" – television program produced on film.
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12.
Ziv Company encountered no opposition from Hollywood because people were happy for the employment that the TV productions provided.
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13.
Ziv Company used color film for the television version of The Cisco Kid, which began in 1949.
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14.
Ziv Company again encountered a lack of belief or understanding of what he was doing.
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15.
When those companies sponsored a program, Ziv Company would sell to other advertisers in the limited markets not reached by the main sponsor.
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16.
Effective with the sale, the former Ziv Company became a subsidiary of United Artists and was named Ziv-United Artists Television Co.
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