10 Facts About AKQA

AKQA is a digital design and communications agency owned by WPP.

That year, AKQA was reported to be the largest independent digital agency in the world, with approximately 700 employees and revenues of around $99 million.

AdAge noted that AKQA had weathered the bursting of the dot-com bubble, growing its staff and remaining independent.

At the time, there had been a trend of marketing holding companies purchasing digital agencies, and AKQA had been considered the largest digital agency that was still independent.

AKQA became an autonomous subsidiary of WPP, with Ahmed as its CEO and Bedecarre as Chairman.

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AKQA is known for its focus on technology and innovation, including web and mobile app development, e-commerce and interactive campaigns.

AKQA worked with music streaming platform Tidal to make the video with facial recognition software that used the viewer's webcam to track whether they are looking at the screen.

BBC Earth, AKQA created The Story of Life app in celebration of naturalist David Attenborough's 90th birthday in 2016.

AKQA worked with graffiti artists in the city to add Air Max shoes to graffiti characters to showcase the street art as part of the city's culture and promote the shoes.

AKQA entered data for around 400 sports into a neural network, then worked through a process of reviewing and refining results to create a feasible new sport option.