12 Facts About Align Technology


Align Technology is an American manufacturer of 3D digital scanners and Invisalign clear aligners used in orthodontics.

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In 2000 Align Technology planned a $31 million television advertising campaign that The New York Times said would be "the most aggressive consumer advertising plan the dental profession has ever seen".

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Align Technology raised about $140 million in funding over four rounds from 1997 to 2000.

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That same year, Align Technology made Invisalign available to general dentists following a class-action lawsuit that alleged making the system available only to orthodontists resulted in unfair competition for dentists.

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In February 2014, Align Technology released a G5 product designed to treat deep bites.

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Align Technology operates separate subsidiaries in Hong Kong and Australia that sell Invisalign in their respective markets.

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Align Technology created the AlignTech Institute, which provides educational resources to doctors.

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In March 2011 Align Technology acquired Cadent System, Inc, a dentist firm, for $190 million.

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Align Technology was founded by Zia Chishti and Kelsey Wirth in 1997 and began working on the development of a clear aligner.

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Align Technology received FDA clearance to market the Invisalign system in 1998, and it was first marketed in 2000.

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In March 2011 Align Technology acquired the Israeli company Cadent for $190 million; Cadent manufactured intraoral scanners that included 3D imaging, as well as software to display the acquired images and to plan treatment.

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In March 2020, Align Technology announced that it has signed a definitive agreement to acquire exocad Global Holdings for approximately $418.

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