Amory Lovins has written on energy policy and related areas for four decades, and served on the US National Petroleum Council, an oil industry lobbying group, from 2011 to 2018.
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Amory Lovins has written on energy policy and related areas for four decades, and served on the US National Petroleum Council, an oil industry lobbying group, from 2011 to 2018.
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Amory Lovins has promoted energy efficiency, the use of renewable energy sources, and the generation of energy at or near the site where the energy is actually used.
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Amory Lovins has advocated a "negawatt revolution" arguing that utility customers don't want kilowatt-hours of electricity; they want energy services.
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Amory Lovins has provided expert testimony and published 31 books, including Reinventing Fire, Winning the Oil Endgame, Small is Profitable, Brittle Power, and Natural Capitalism.
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Amory Lovins is the brother of Julie Beth Amory Lovins, a computational linguist who wrote the first stemming algorithm for word matching.
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In 1964, Amory Lovins entered Harvard College as a National Merit Scholar.
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Amory Lovins left without a degree in 1971, because the university would not allow him to pursue a doctorate in energy.
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Amory Lovins moved to London to pursue his energy work, and returned to the United States in 1981.
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Each summer from 1965 to 1981, Amory Lovins guided mountaineering trips and photographed the White Mountains of New Hampshire, contributing photographs to At Home in the Wild: New England's White Mountains.
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Amory Lovins spent about a decade as British representative for Friends of the Earth.
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Amory Lovins clients have included many Fortune 500 companies, real-estate developers, and utilities.
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Amory Lovins's visiting academic chairs most recently included a visiting professorship in Stanford University's School of Engineering.
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Amory Lovins argued that the United States had arrived at an important crossroads and could take one of two paths.
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The alternative, which Amory Lovins called "the soft path", favored "benign" sources of renewable energy like wind power and solar power, along with a heightened commitment to energy conservation and energy efficiency.
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Amory Lovins has described the "hard energy path" as involving inefficient energy use and centralized, non-renewable energy sources such as fossil fuels.
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Amory Lovins believes soft path impacts are more "gentle, pleasant and manageable, " than hard path impacts.
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Amory Lovins wrote that nuclear power plants are intermittent in that they will sometimes fail unexpectedly, often for long periods of time.
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Amory Lovins argues that nuclear plants have an additional disadvantage: for safety, they must instantly shut down in a power failure, but due to the inherent nuclear-physics of the systems, they can't be restarted quickly.
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Amory Lovins has advocated a "negawatt revolution", arguing that utility customers don't want kilowatt-hours of electricity; they want energy services such as hot showers, cold beer, lit rooms, and spinning shafts, which can come more cheaply if electricity is used more efficiently.
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Amory Lovins says the commercialization of the Hypercar began in 2014, with the production of the all-carbon electric BMW i3 family and the 313 miles per gallon Volkswagen XL1.
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Amory Lovins does not see his energy ideas as green or left-wing, and he is an advocate of private enterprise and free market economics.
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Amory Lovins is the recipient of the Time Hero for the Planet awards, the Benjamin Franklin and Happold Medals, and the Shingo, Nissan, Mitchell, and Onassis Prizes.
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Amory Lovins received a MacArthur Fellowship in 1993, and is an honorary member of the American Institute of Architects, a Foreign Member of the Royal Swedish Academy of Engineering Sciences, and an Honorary Senior Fellow of the Design Futures Council.
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In 1979 Amory Lovins married L Hunter Sheldon, a lawyer, forester, and social scientist.
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