13 Facts About AND1

AND1 is an American footwear and clothing company specializing in basketball shoes, clothing, and sporting goods.

AND1 focuses strictly on basketball and is a subsidiary of Sequential Brands Group.

In 1993, AND1 began as a graduate school project partnership of Jay Coen Gilbert, Seth Berger, and Tom Austin while they were graduate students at the University of Pennsylvania's Wharton School.

AND1 name is derived from a phrase used by basketball broadcasters to denote a free throw awarded to a player against whom a foul has been committed while scoring a goal.

In 1999 at Haverford College in Philadelphia, AND1 shot their first series of commercials and print ads incorporating NBA players Darrell Armstrong, Rex Chapman, Ab Osondu, Raef LaFrentz, Toby Bailey, and Miles Simon.

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AND1 began to recruit more and more NBA players to wear their product, including Latrell Sprewell, Kevin Garnett and Jamal Crawford.

The tour continued to expand globally as the AND1 team toured the world, meeting success against most international teams and scoring wins over adversaries as diverse as Chile and Angola.

AND1 later merged with Sequential Brands Group, a publicly-traded brand management company, but the personnel managing AND1 never changed.

Under Sequential, AND1 has reconnected with its roots, signing marquee NBA players and sponsoring tournaments worldwide.

In November 2012, AND1 signed then-Pacer Lance Stephenson to an endorsement deal.

In February 2015, AND1 signed a lease to operate a retail store at 172 Flatbush Ave in Brooklyn, directly across the street from the Barclays Center.

AND1 players have made annual tours around America to recruit the next streetball legend.

The AND1 team has toured the world, meeting success against most international teams and scoring wins over adversaries as diverse as Chile and Angola, remaining undefeated outside the United States until they lost to the debuting Puerto Rico Streetballers in 2012.