15 Facts About Andrew Ehrenberg


Andrew Ehrenberg was a statistician and marketing scientist.

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Andrew Ehrenberg was born in Germany in 1926 into a well-known academic family.

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Andrew Ehrenberg's father was Hans Ehrenberg, his uncle was the historian Victor Ehrenberg, and Geoffrey and Lewis Elton his cousins.

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Andrew Ehrenberg moved to England with his parents in 1938, and attended Queen's College, Taunton.

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In 1993, Andrew Ehrenberg became Professor of Marketing at the London South Bank University where he founded the Centre for Research in Marketing, and started the Research and Development Initiative which was funded by businesses internationally to pursue and disseminate quantitative marketing knowledge.

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Andrew Ehrenberg held the rare distinction of having been awarded the Gold Medal of the British Market Research Society twice, first in 1969 and again in 1996.

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Andrew Ehrenberg held the Honorary Fellowship of the Royal Statistical Society.

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Andrew Ehrenberg has answered these criticisms by pointing to the absence of published and widely used models generated by conventional techniques.

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In 1955, Andrew Ehrenberg moved into marketing research working on consumer panels.

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Andrew Ehrenberg derived from these models of buyer behaviour a view on advertising for established brands.

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Over more than fifty years, Andrew Ehrenberg worked not only to discover new principles and understanding, nearly always using data already available.

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Andrew Ehrenberg worked just as hard to communicate — to write simply and understandably, and to present figures in such a way as to tell an understandable story.

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Andrew Ehrenberg drafted and re-drafted, often to the exasperation of his collaborators.

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Andrew Ehrenberg was tireless in presenting and publicising his conclusions on both sides of the Atlantic, though recently to the present writer he observed that his own major failure was in effectively communicating his principles to the users of statistics.

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Andrew Ehrenberg's work continues, though, to influence the practice of both statistical science and marketing.

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