Apple TV is a digital media player and microconsole developed and marketed by Apple Inc It is a small network appliance hardware that plays received media data such as video and audio to a television set or external display.
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Apple TV is a digital media player and microconsole developed and marketed by Apple Inc It is a small network appliance hardware that plays received media data such as video and audio to a television set or external display.
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Apple TV lacks integrated controls and can only be controlled remotely, either through an Apple Remote, Siri Remote or some third party infrared remotes.
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Apple's final major industrial attempt before the Apple TV was the commission of the Apple Bandai Pippin in 1990s, which combined home game console with a networked computer.
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Apple TV is an HDMI-compliant source device without integrated controls that can only be controlled remotely.
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At launch, Apple TV required a Mac or Windows-based PC running iTunes on the same network to sync or stream content to it.
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In December 2017, Apple TV added support for the streaming service Amazon Video.
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On September 13, 2016, Apple TV released tvOS 10, bringing an updated remote app, single-sign on, and dark mode.
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The Apple TV is designed to work with the Apple Wireless Keyboard or the Apple Magic Keyboard.
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Similar to Google's redesign of YouTube, Apple TV has restricted access to most viewed charts on movies and podcasts.
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Apple TV allows users on a computer running iTunes to sync or stream photos, music and videos.
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The second-generation Apple TV onwards allows users to stream content from more than one iTunes library: these additional iTunes libraries can be on the same or on different computers.
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Apple TV can be controlled by many infrared remote controls or paired with the included Apple Remote to prevent interference from other remotes.
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Apple TV's aim is to limit the size of application downloads and steering users toward downloading individual segments of apps in order to better manage storage space.
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Apple TV contains neither a TV tuner nor a personal video recorder.
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Movies purchased on Apple TV can be moved to a video-enabled iPod or iPhone via iTunes.
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Orders exceeded 100, 000 units by the end of January and Apple TV began ramping-up to sell over a million units before the 2007 holiday season.
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Some market analysts predicted that YouTube on Apple TV "provides a glimpse of this product's potential and its future evolution", but overall, analysts had mixed reactions regarding the future of Apple TV.
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However, no specific sales figures were mentioned; Apple TV is included in an "Other products" category, which includes the Apple Watch, iPods, and Beats products, and is not broken down by individual products.
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In 2019, Apple analyst John Gruber stated the Apple TV sells at a low profit margin or a loss, saying units are effectively sold at cost.
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