Apple Inc is an American multinational technology company that specializes in consumer electronics, software and online services headquartered in Cupertino, California, United States.
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Apple Inc is an American multinational technology company that specializes in consumer electronics, software and online services headquartered in Cupertino, California, United States.
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Apple Inc is the largest technology company by revenue and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer.
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Apple Inc developed computers featuring innovative graphical user interfaces, including the 1984 original Macintosh, announced that year in a critically acclaimed advertisement.
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In 1997, weeks away from bankruptcy, the company bought NeXT to resolve Apple Inc's unsuccessful operating system strategy and entice Jobs back to the company.
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Apple Inc receives criticism regarding the labor practices of its contractors, its environmental practices, and its business ethics, including anti-competitive practices and materials sourcing.
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Apple Computer, Inc was incorporated on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $800 only twelve days after having co-founded Apple.
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Apple Inc II, invented by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire.
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Apple Inc II was chosen to be the desktop platform for the first "killer application" of the business world: VisiCalc, a spreadsheet program released in 1979.
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Critical moment in the company's history came in December 1979 when Jobs and several Apple employees, including human–computer interface expert Jef Raskin, visited Xerox PARC in to see a demonstration of the Xerox Alto, a computer using a graphical user interface.
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In 1984, Apple Inc launched the Macintosh, the first personal computer to be sold without a programming language.
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Apple Inc lost its dominant position in the desktop publishing market and estranged many of its original consumer customer base who could no longer afford their high-priced products.
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In 1991, Apple Inc introduced the hugely successful PowerBook with a design that set the current shape for almost all modern laptops.
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For some time, Apple was doing incredibly well, introducing fresh new products and generating increasing profits in the process.
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However, by 1996 Apple Inc executives were worried that the clones were cannibalizing sales of their own high-end computers, where profit margins were highest.
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Apple Inc attempted to correct this with by introducing cooperative multitasking in System 5, but the company still felt it needed a more modern approach.
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Only weeks away from bankruptcy, Apple Inc's board decided NeXTSTEP was a better choice for its next operating system and purchased NeXT in late 1996 for $429 million, bringing back Apple Inc co-founder Steve Jobs.
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On November 10, 1997, Apple Inc introduced the Apple Inc Store website, which was tied to a new build-to-order manufacturing that had been successfully used by PC manufacturer Dell.
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On May 6, 1998, Apple Inc introduced a new all-in-one computer reminiscent of the original Macintosh: the iMac.
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At around the same time, Apple Inc completed numerous acquisitions to create a portfolio of digital media production software for both professionals and consumers.
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Apple Inc acquired of Macromedia's Key Grip digital video editing software project which was renamed Final Cut Pro when it was launched on the retail market in April 1999.
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Apple Inc renamed the program iTunes, while simplifying the user interface and adding the ability to burn CDs.
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In 2002, Apple Inc purchased Nothing Real for their advanced digital compositing application Shake, as well as Emagic for the music productivity application Logic.
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Apple Inc sold 270, 000 iPhone units during the first 30 hours of sales, and the device was called "a game changer for the industry".
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In July 2008, Apple Inc launched the App Store to sell third-party applications for the iPhone and iPod Touch.
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In June 2010, Apple Inc released the iPhone 4, which introduced video calling using FaceTime, multitasking, and a new uninsulated stainless steel design that acted as the phone's antenna.
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Later that year, Apple Inc again refreshed its iPod line of MP3 players by introducing a multi-touch iPod Nano, an iPod Touch with FaceTime, and an iPod Shuffle that brought back the clickwheel buttons of earlier generations.
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Apple Inc became the most valuable consumer-facing brand in the world.
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Apple Inc was replaced by Cook and Jobs became Apple's chairman.
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The first major product announcement by Apple Inc following Jobs's passing occurred on January 19, 2012, when Apple Inc's Phil Schiller introduced iBook's Textbooks for iOS and iBook Author for Mac OS X in New York City.
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From 2011 to 2012, Apple Inc released the iPhone 4S and iPhone 5, which featured improved cameras, an intelligent software assistant named Siri, and cloud-synced data with iCloud; the third- and fourth-generation iPads, which featured Retina displays; and the iPad Mini, which featured a 7.
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On November 10, 2012, Apple Inc confirmed a global settlement that dismissed all existing lawsuits between Apple Inc and HTC up to that date, in favor of a ten-year license agreement for current and future patents between the two companies.
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In June 2017, Apple Inc announced the HomePod, its smart speaker aimed to compete against Sonos, Google Home, and Amazon Echo.
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Towards the end of the year, TechCrunch reported that Apple Inc was acquiring Shazam, a company that introduced its products at WWDC and specializing in music, TV, film and advertising recognition.
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Also in June 2017, Apple Inc appointed Jamie Erlicht and Zack Van Amburg to head the newly formed worldwide video unit.
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In November 2017, Apple Inc announced it was branching out into original scripted programming: a drama series starring Jennifer Aniston and Reese Witherspoon, and a reboot of the anthology series Amazing Stories with Steven Spielberg.
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In June 2018, Apple Inc signed the Writers Guild of America's minimum basic agreement and Oprah Winfrey to a multi-year content partnership.
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Wall Street Journal reported that an effort to develop its own chips left Apple better prepared to deal with the semiconductor shortage that emerged during the pandemic era and led to increased profitability, with sales of Mac computers that included M1 chips rising sharply in 2020 and 2021.
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On July 7, 2022, Apple Inc announced launching a new security feature called the Lockdown Mode.
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Since then, Apple has annually released new iPhone models and iOS updates.
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In recent years, Apple Inc has started offering more powerful versions of the device, with the current iPad Pro using the same M1 Apple Inc silicon as the company's high-end Macs and Laptops, along with a smaller version of the device called the iPad Mini, and an upgraded version called iPad Air.
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Apple Inc makes several other products that it categorizes as "Wearables, Home and Accessories.
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Apple Inc offers a range of software for its hardware products some of which are bundled with its products while others are available for purchase.
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Many of the services have been launched since 2019 when Apple announced it would be making a concerted effort to expand its service revenues.
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Steve Jobs and Steve Wozniak were fans of the Beatles, but Apple Inc had name and logo trademark issues with Apple Corps Ltd.
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Apple Inc has slogans for specific product lines—for example, "iThink, therefore iMac" was used in 1998 to promote the iMac, and "Say hello to iPhone" has been used in iPhone advertisements.
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Musicians who benefited from an improved profile as a result of their songs being included on Apple advertisements include Canadian singer Feist with the song "1234" and Yael Naim with the song "New Soul".
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Apple Inc customers gained a reputation for devotion and loyalty early in the company's history.
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Apple Inc is more than just a company because its founding has some of the qualities of myth.
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Apple Inc is two guys in a garage undertaking the mission of bringing computing power, once reserved for big corporations, to ordinary individuals with ordinary budgets.
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Apple Inc evangelists were actively engaged by the company at one time, but this was after the phenomenon had already been firmly established.
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On September 30, 2013, Apple Inc surpassed Coca-Cola to become the world's most valuable brand in the Omnicom Group's "Best Global Brands" report.
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New York Times in 1985 stated that "Apple Inc above all else is a marketing company".
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The research indicated that this correlation could stem from the fact that on average Apple Inc products were more expensive than other PC products.
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The Apple Inc Campus was the company's headquarters from its opening in 1993, until the opening of Apple Inc Park in 2017.
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Apple Inc has two campuses near Austin, Texas: a 216, 000-square-foot campus opened in 2014 houses 500 engineers who work on Apple Inc silicon and a 1.
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The media initially speculated that Apple Inc would fail, but its stores were highly successful, bypassing the sales numbers of competing nearby stores and within three years reached US$1 billion in annual sales, becoming the fastest retailer in history to do so.
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Many Apple Inc Stores are located inside shopping malls, but Apple Inc has built several stand-alone "flagship" stores in high-profile locations.
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The success of Apple Inc Stores have had significant influence over other consumer electronics retailers, who have lost traffic, control and profits due to a perceived higher quality of service and products at Apple Inc Stores.
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Apple Inc is one of several highly successful companies founded in the 1970s that bucked the traditional notions of corporate culture.
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The Apple Fellowship has so far been awarded to individuals including Bill Atkinson, Steve Capps, Rod Holt, Alan Kay, Guy Kawasaki, Al Alcorn, Don Norman, Rich Page, Steve Wozniak, and Phil Schiller.
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At Apple Inc, employees are intended to be specialists who are not exposed to functions outside their area of expertise.
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Unlike other major U S companies, Apple provides a relatively simple compensation policy for executives that does not include perks enjoyed by other CEOs like country club fees or private use of company aircraft.
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In September 2017, Apple Inc announced that it had over 123, 000 full-time employees.
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Apple Inc has a strong culture of corporate secrecy, and has an anti-leak Global Security team that recruits from the National Security Agency, the Federal Bureau of Investigation, and the United States Secret Service.
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In December 2017, Glassdoor said Apple Inc was the 48th best place to work, having originally entered at rank 19 in 2009, peaking at rank 10 in 2012, and falling down the ranks in subsequent years.
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Apple Inc goes on to write that the criticism focuses on individual pieces of hardware rather than the Apple ecosystem as a whole, stating "Yes, iteration is boring.
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Apple Inc acknowledges that people are wishing for the "excitement of revolution", but argues that people want "the comfort that comes with harmony".
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Apple Inc argues that Apple's ecosystem is its greatest innovation.
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Whereas Google and Amazon make use of big data and analyze customer information to personalize results, Apple Inc has a strong pro-privacy stance, intentionally not retaining user data.
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Apple Inc released a security fix within a day and issued an apology, stating that "regrettably we stumbled" in regards to the security of the latest updates.
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Apple Inc quickly released an update, done during the nighttime in Cupertino, California time and outside of their usual software release window, with one of the headlining features of the update needing to be delayed for a few days.
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Kingsley-Hughes concluded his piece by referencing an earlier article, in which he wrote that "As much as I don't want to bring up the tired old 'Apple Inc wouldn't have done this under Steve Jobs's watch' trope, a lot of what's happening at Apple Inc lately is different from what they came to expect under Jobs.
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Apple Inc has gradually expanded its efforts in getting its products into the Indian market.
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Apple Inc immediately launched an investigation after the 2006 media report, and worked with their manufacturers to ensure acceptable working conditions.
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In 2007, Apple Inc started yearly audits of all its suppliers regarding worker's rights, slowly raising standards and pruning suppliers that did not comply.
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In 2011, Apple Inc admitted that its suppliers' child labor practices in China had worsened.
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Apple Inc issued a public statement about the suicides, and company spokesperson Steven Dowling said:.
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Foxconn was not specifically named in the report, but Apple identified a series of serious labor violations of labor laws, including Apple's own rules, and some child labor existed in a number of factories.
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Apple Inc committed to the implementation of changes following the suicides.
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Workers in factories producing Apple Inc products have been exposed to hexane, a neurotoxin that is a cheaper alternative than alcohol for cleaning the products.
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Apple Inc working in partnership with Conservation Fund, have preserved 36, 000 acres of working forests in Maine and North Carolina.
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Apple Inc announced on August 16, 2016, that Lens Technology, one of its major suppliers in China, has committed to power all its glass production for Apple Inc with 100 percent renewable energy by 2018.
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Apple Inc announced that all 14 of its final assembly sites in China are now compliant with UL's Zero Waste to Landfill validation.
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On July 21, 2020, Apple Inc announced its plan to become carbon neutral across its entire business, manufacturing supply chain, and product life cycle by 2030.
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In June 2007, Apple Inc began replacing the cold cathode fluorescent lamp backlit LCD displays in its computers with mercury-free LED-backlit LCD displays and arsenic-free glass, starting with the upgraded MacBook Pro.
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Apple Inc offers comprehensive and transparent information about the CO2e, emissions, materials, and electrical usage concerning every product they currently produce or have sold in the past, in their portfolio on their homepage.
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All Apple Inc products have EPEAT Gold status and beat the latest Energy Star guidelines in each product's respective regulatory category.
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In November 2011, Apple Inc was featured in Greenpeace's Guide to Greener Electronics, which ranks electronics manufacturers on sustainability, climate and energy policy, and how "green" their products are.
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Apple Inc ranked fourth of fifteen electronics companies with a score of 4.
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In January 2012, Apple Inc requested that its cable maker, Volex, begin producing halogen-free USB and power cables.
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In June 2020, Apple Inc committed $100 million for its Racial Equity and Justice initiative and in Jan 2021 announced various projects as part of the initiative.
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Apple Inc is the world's largest technology company by revenue, the world's largest technology company by total assets, and the world's second-largest mobile phone manufacturer after Samsung.
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In May 2013, Apple Inc entered the top ten of the Fortune 500 list of companies for the first time, rising 11 places above its 2012 ranking to take the sixth position.
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Apple Inc was ranked No 4 on the 2018 Fortune 500 rankings of the largest United States corporations by total revenue.
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Apple Inc has created subsidiaries in low-tax places such as Ireland, the Netherlands, Luxembourg, and the British Virgin Islands to cut the taxes it pays around the world.
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British Conservative Party Member of Parliament Charlie Elphicke published research on October 30, 2012, which showed that some multinational companies, including Apple Inc, were making billions of pounds of profit in the UK, but were paying an effective tax rate to the UK Treasury of only 3 percent, well below standard corporation tax.
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Apple Inc followed this research by calling on the Chancellor of the Exchequer George Osborne to force these multinationals, which included Google and The Coca-Cola Company, to state the effective rate of tax they pay on their UK revenues.
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Under U S tax law governed by the IRC, corporations don't pay income tax on overseas profits unless the profits are repatriated into the United States and as such Apple argues that to benefit its shareholders it will leave it overseas until a repatriation holiday or comprehensive tax reform takes place in the United States.
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The Commission found that Apple Inc had benefited from a private Irish Revenue Commissioners tax ruling regarding its double Irish tax structure, Apple Inc Sales International.
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Instead of using two companies for its double Irish structure, Apple Inc was given a ruling to split ASI into two internal "branches".
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In particular, Apple Inc is known for and promotes itself as actively and aggressively enforcing its intellectual property interests.
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Apple Inc has had to defend itself against charges on numerous occasions of violating intellectual property rights.
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Apple Inc has a notable pro-privacy stance, actively making privacy-conscious features and settings part of its conferences, promotional campaigns, and public image.
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Apple Inc is a partner ofRED, a fundraising campaign for AIDS charity.
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Apple Inc contributes financially to fundraisers in times of natural disasters.
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Apple Inc has used its iTunes platform to encourage donations in the wake of environmental disasters and humanitarian crises, such as the 2010 Haiti earthquake, the 2011 Japan earthquake, Typhoon Haiyan in the Philippines in November 2013, and the 2015 European migrant crisis.
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On January 13, 2021, Apple Inc announced a $100 million "Racial Equity and Justice Initiative" to help combat institutional racism worldwide.
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In June 2019, Apple Inc issued a recall for its 2015 MacBook Pro Retina 15" following reports of batteries catching fire.
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The recall affected 432, 000 units, and Apple Inc was criticized for the long waiting periods consumers experienced, sometimes extending up to 3 weeks for replacements to arrive; the company did not provide alternative replacements or repair options.
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The movement argues Apple Inc is preventing consumers from legitimately fixing their devices at local repair shops which is having a negative impact on consumers.
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On November 19, 2020, it was announced that Apple Inc will be paying out $113 million related to lawsuits stemming from their iPhone's battery problems and subsequent performance slow-downs.
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Apple Inc continues to face litigation related to the performance throttling of iPhone 6 and 7 devices, an action that Apple Inc argued was done in order to balance the functionality of the software with the impacts of a chemically aged battery.
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On January 25, 2021, Apple Inc was hit with another lawsuit from an Italian consumer group, with more groups to follow, despite the rationale for the throttling.
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The authority added that Apple Inc provided no assistance to customers with water-damaged phones, which it said constituted an aggressive trade practice.
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Ireland's Data Protection Commission launched a privacy investigation to examine whether Apple Inc complied with the EU's GDPR law following an investigation into how the company processes personal data with targeted ads on its platform.
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In January 2020, US President Donald Trump and attorney general William P Barr criticized Apple for refusing to unlock two iPhones of a Saudi national, Mohammed Saeed Alshamrani, who shot and killed three American sailors and injured eight others in the Naval Air Station Pensacola.
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Apple Inc, shareholders increased pressure on the company to publicly commit "to respect freedom of expression as a human right", upon which Apple committed to freedom of expression and information in its human rights policy document.
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In 2021, Apple Inc complied with a request by the Chinese government to ban a Quran app from its devices and platforms.
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In September 2021, Apple Inc removed an app from its App Store created by Alexei Navalny meant to coordinate protest voting during the 2021 Russian legislative election.
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