11 Facts About AppLovin


Applovin Corporation, doing business as AppLovin, is a mobile technology company headquartered in Palo Alto, California.

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AppLovin enables developers of all sizes to market, monetize, analyze and publish their apps through its mobile advertising, marketing, and analytics platforms MAX, AppDiscovery, and SparkLabs.

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AppLovin operates Lion Studios, which works with game developers to promote and publish their mobile games.

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AppLovin was founded in 2012 by Adam Foroughi, John Krystynak, and Andrew Karam.

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In July 2018, AppLovin launched Lion Studios, which works with mobile developers to publish and promote their games.

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The convertible note facility that AppLovin received from Hontai Capital was fully refinanced in August 2018, after AppLovin raised a significant credit facility from U S -based investors.

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AppLovin announced it had invested in several mobile game studios including PeopleFun, Firecraft Studios and Belka Games.

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In February 2020, AppLovin invested in the mobile game studios Geewa, Redemption Games, and it acquired Machine Zone .

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In February 2021, AppLovin announced the acquisition of mobile app measurement company Adjust.

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In March 2021, AppLovin company filed for an IPO in order to raise $100 million.

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AppLovin began trading at US$70 per share, with a total valuation of approximately US$24 billion.

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