11 Facts About Arturo Moreno


Arturo Moreno's father ran a small print shop; his grandfather owned Tucson's first Spanish-language newspaper.

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Arturo Moreno traveled across the country for the next seven years, relocating several times and in 1984, he moved back to Arizona, settling in Phoenix, where he was hired by billboard company Outdoor Systems.

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Arturo Moreno's stock soared, and in 1998 Outdoor Systems was purchased by Infinity Broadcasting for $8 billion.

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Arturo Moreno attempted to buy controlling interest in his home state's Arizona Diamondbacks, but no deal could be reached.

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Arturo Moreno nonetheless remained determined to own a Major League team, and soon set his sights on the 2002 World Series champion Anaheim Angels.

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Arturo Moreno soon demonstrated a willingness to spend the money necessary to sign premium players, including star outfielder Vladimir Guerrero.

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Arturo Moreno took a hands-on approach, becoming a regular attendee of the team's home games and periodically leaving his owner's box during games to mingle with fans in the regular stadium seating areas and concourses.

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However, Arturo Moreno encountered a substantial backlash from fans of the team, and in particular, from the city leadership of Anaheim, California, over his decision in 2005 to change the name of the team from the Anaheim Angels to the Los Angeles Angels of Anaheim.

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Arturo Moreno saw the change as part of an overall strategy to increase the team's revenue by actively marketing it to, and associating it with, the entire Los Angeles metropolitan area, rather than restricting the team's identity to the city of Anaheim and to Orange County.

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Just prior to the start of the 2006 Major League season, Arturo Moreno scored another success in signing a lucrative contract with Fox Sports Net for the television broadcast rights for the Angels' regular season games.

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Arturo Moreno refuses most interview requests, and does not discuss his personal life publicly.

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