12 Facts About Babbel


Babbel GmbH, operating as Babbel, is a German subscription-based language learning software and e-learning platform, available in various languages since January 2008.

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At that time Babbel's founders decided against an advertising and mixed-finance model, opting for paid content.

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In March 2013, Babbel acquired San Francisco startup PlaySay Inc to expand into the United States.

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In January 2015, Babbel opened an office in New York City with the aim of expanding its presence in the US market.

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In 2021, Babbel launched Babbel Live, offering online tutoring classes to customers.

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Babbel is a premium, subscription-based language learning app for web, iOS and Android.

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Babbel currently offers 15 different languages from seven display languages.

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Babbel's original learning content is developed in-house by a team of over 100 educators and linguists.

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Babbel is a homophone and anagram of the English verb babble.

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The topics range from behind-the-scenes looks at how Babbel lessons are created to profiles of Babbel customers and language learning tips from the company's didactics team.

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In November 2016, Babbel launched a television ad campaign in the UK and Europe.

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In 2013, Babbel received the "digita 2013" award and the "Innovate 4 Society" award at CeBIT.

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