11 Facts About Baton Broadcasting


All practical purposes, Bell Media is the successor to Baton Broadcasting Incorporated, which by the late 1990s had become one of Canada's largest broadcasters.

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The name of this company derived from its initial investors, including the Bassett and Eaton families, and Aldred-Rogers Broadcasting ; Foster Hewitt was an initial investor, but in a much smaller role.

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In 1966, Baton Broadcasting became a part-owner in the network when it was reorganized as a station-owned cooperative.

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Since CFTO was by far the largest and richest station in the network, the BBG feared Baton Broadcasting would take advantage of this to dominate the network.

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In 1972, Baton Broadcasting began purchasing other CTV affiliates, starting with CFQC-TV in Saskatoon.

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However the licence was surrendered when Baton was instead able to acquire the local CTV affiliate, CJOH-TV, from Allan Slaight's Standard Broadcasting.

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In 1990, Baton purchased the MCTV system of twinstick operations in Pembroke, North Bay, Sudbury, Timmins, and the Huron Broadcasting twinstick in Sault Ste.

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In 1993, Baton Broadcasting purchased CFPL-TV in London, CKNX-TV in Wingham and received a licence for a new independent station, CHWI-TV, in Windsor.

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However, as part of the deal, Baton Broadcasting took control of Electrohome's CTV vote, allowing it to command 42.

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Baton Broadcasting now held controlling interest in CTV, triggering a put option that allowed the other owners to sell their stakes in the network while still keeping their stations.

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Accordingly, Baton acquired the remaining CTV shares from WIC and Moffat Communications that fall.

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